At BWP ideation is not confined to closeted research and development, we encourage harvesting ideas across the strata of the organization, ideas are harvested right from grassroots to the highest pedestal in the organization, potent ideas are nurtured and collaboratively churned into innovative products and services.

At BWP every voice is heard and inspired to translate that into some intellectual property, BWP advocates and inspires its members to churn intellectual property into products and/or services for which they become responsible for the P&L of that product and/or service.

Innovation is an integral part of the long-term viability of a business at BWP. Contiguous efforts are made to know exactly what kind of innovative practices will maximize ROI and minimize risk. At BWP everyone in the organization is part of the Innovation Charter definition, and the leadership team ideally and publicly endorses the charter set by the entire team.

At BWP Design is just not the process of innovating in traditional canvas of design such as graphic design, product design and user experience design. Here use of design and design thinking is employed to innovate engagement, consumption and efficacy. While the business runs as normal, our researchers and designers are busy churning processes and design tools those help the organization transform ideas into new products, services, improve business performance and help growth.

Employing and practicing the innovation charter, the organization then use best in class strategies and resources to develop cost effective products and services with highest quality standards, the products and services though being disruptive in nature are never utilized as displacement of existing ecosystem, the strategy is to align, enhance and improve the existing resources and eco-system solving the problems.